Altadena Girls: Rebuilding Identity, Restoring Hope

Altadena Girls is a youth-led nonprofit born in Altadena, California, after the devastating Eaton Fire. It began as a pop-up donation shop created by 14-year-old Avery Colvert to help teenage girls rebuild their sense of identity and community. Today, it has grown into a movement with a permanent center and global support.

About Altadena

Altadena is an unincorporated community in Los Angeles County, California, located just north of Pasadena in the San Gabriel Valley. With a population of about 42,800 residents, Altadena is known for its scenic foothills, diverse neighborhoods, and strong community spirit. In January 2025, the Eaton Fire destroyed thousands of homes, displacing families and reshaping the community.

The Birth of Altadena Girls

In the aftermath of the fire, Avery Colvert recognized that many teenage girls had lost not only their homes but also the belongings that helped them feel confident and connected to their identity. She responded by creating a pop-up donation shop called Altadena Girls. Parents described the shop as the first place their daughters had smiled since the fire, and girls called it “therapeutic.” What began as a small act of empathy quickly grew into a lasting community initiative.

Impact and Growth

• Social Reach: Altadena Girls went viral, reaching over 42 million people online and gaining celebrity support.
• Community Center: By fall 2025, the initiative opened its first permanent center in Pasadena.
• Volunteer Network: Hundreds of young volunteers joined, turning compassion into action.

Why Altadena Girls Matters

Call for Support

Altadena Girls has shown how youth activism can spark global change, but sustaining this movement requires ongoing support.

How You Can Help:

• Individuals: Donate clothing, beauty products, or funds to support daily operations.
• Corporations: Partner with Altadena Girls to sponsor programs, provide resources, or fund expansion.
• Community Leaders: Advocate for youth-led initiatives and help integrate Altadena Girls into broader recovery efforts.

Closing Thought

Altadena Girls is more than a nonprofit—it’s a movement of hope born from tragedy. By supporting this initiative, you’re not just donating clothes or funds; you’re investing in the resilience of young women who will shape the future of their communities.